ASPCA Website Re-Design
Project Overview
A redesign of the American Society for the Prevention of Cruelty to Animals (ASPCA) Website that aims to revitalize and optimize user experiences on the website. In this project, our team iterated on the adoption process within ASPCA and how to make it more welcoming and user-friendly.
My Role
User Interviews
Survey
Problem Solution
Empathy
Mapping
My Team
Regency Smith
Andre Coleman
Megan Ferry
Jose Osorio
Tools
Regency Smith
Andre Coleman
Megan Ferry
Jose Osorio
ASPCA has a problem…..
The ASPCA website was designed to primarily generate donor dollars and identify new families for homeless animals. We have observed that the current site lacks information transparency and a balance of uplifting images & success stories, which may cause users to prematurely leave the site out of frustration and distress. How might we improve the UX & UI so that our users are more likely to explore more of the site, donate money &/or adopt a pet?
Our Solution
Creating a clean, visually pleasing interface for the website that is both impactful and visually inviting. A website that provides detailed information about the animals they house as well as easy-to-follow next steps. We want the user to feel uplifted on the site.
The Design Process
Research
Synthesize
Ideate
Design
Test
Survey
In refining our proto-persona, we surveyed to gather insights from potential users about their experiences with pet adoption platforms. Notably, no respondent reported being completely satisfied with their experiences.
These findings underscore the critical need for improvements to better meet user expectations and enhance overall satisfaction.
0%
50%
100%
of the respondents reported having excellent experiences with online adoption platforms.
of respondents indicated that website inaccuracies were a major source of frustration on adoption platforms.
of respondents indicated that it would be helpful to see reviews or testimonials from other adopters on the website.